Just a couple of weeks ago we remembered the anniversary of the historic day that it was announced that WCW was being sold to the WWF. It felt like a once-in-a-lifetime news story and it seemed like none of us would ever see the day that WWE itself would be part of a similar story. Today, it has been announced that WWE will merge with UFC under the “Endeavor” banner, with Endeavor holding majority ownership in the company.
Today, @Endeavor announced it has signed an agreement to form a $21+ billion global live sports and entertainment company made up of @UFC and @WWE. https://t.co/lPrkBmKJXm pic.twitter.com/ZBk95c5exU
— Endeavor (@Endeavor) April 3, 2023
So what does it all mean? While an outright sale of WWE has been the talk of the wrestling business for months, this move is more of a merger that will likely see most of WWE’s management remain in place – including Vince McMahon.
— WWE (@WWE) April 3, 2023
Business-wise, Endeavor will hold a 51% controlling interest in the new company and existing WWE shareholders will hold a 49% interest in the new company. Much of this does sound like WWE will continue with a “business as usual” mindset as far as what we see on TV. This new super company will likely lead to most financial and sponsorship opportunities, and just bigger money all around.
This is definitely a huge story and it will undoubtedly continue to be interesting to see how this new WWE/UFC/Endeavor company unfolds.
Vince McMahon is asked if he will be involved in WWE creative moving forward
— Chris Van Vliet (@ChrisVanVliet) April 3, 2023